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thrive Cat PremiumPlus Dry Food- SALMON & HERRING 1.5kg

4.4 out of 5 stars 1,889 ratings

£13.99 with 3 percent savings £9.33 per kg
RRP: £14.49
on any 4 Qualifying items | Terms
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Flavour Name: Salmon & Herring
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Purchase options and add-ons

Brand thrive
Flavour Salmon & Herring
Age range (description) Adult
Item form Granule
Specific uses for product Sensitive Stomach

About this item

  • Thrive PremiumPlus Dry Cat Food Salmon and Herring is a complete food for cats of all breeds and lifestages. It contains 70% meat, which is an exceptionally high fish content for this type of cat food nutrition. Hypoallergenic complete dry food cat biscuits
  • The recipe contains everything that you would expect from a premium cat food, without any unnecessary extras, offering your cat an easy to digest and balanced nutrition with premium salmon, herring, sweet potato & potato, as well as essential Omega-3 and Omega-6 fatty acids for wellbeloved healthy skin and a shiny coat
  • 100% Thrive 0% Nonsense. No Artificial Flavours, No Additives, No Colourings, No Preservatives, No Fillers, No Thickeners, No Added Sugar, No Gluten, No Wheat, No Grain. Thrive promotes great pet health by providing a pure natural healthy menu
  • Cats like to graze on delicious and incredibly palatable food during the day so Thrive Dry Food Biscuits is ideal for them when you are out and about. It contains all of the essential vitamins and nutrients that a cat needs to live a long and healthy life.
  • Who are THRIVE? A cat & dog-loving no-nonsense business. For over 24years Thrive have been making great-tasting healthy food & treats with quality ingredients for pet owners who have sweet dreamies knowing they have given their pet the very best!
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thrive

90% positive ratings from 500+ customers

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From the brand


From the manufacturer

aplus content image
White bowl filled with small, dark brown, triangular-shaped pet food or treats.

Fish-Based Complete Dry Cat Food for a Healthy, Glossy Coat

With 70% Salmon & Herring for High-Protein, Carnivorous Fuel

For the cat that loves fish, there is no better choice. This premium dry cat food is made with over 70% salmon and herring, providing the rich taste they crave and the high protein and nutrients they need to thrive. Sourced from delicious oily fish, the protein is easily digestible and perfect for maintaining strong muscles. Because it contains no poultry or beef, this grain-free cat food is also an excellent hypoallergenic option for cats with sensitivities to other proteins, giving you a delicious and safe mealtime solution.

One Complete Food for All Life Stages, From Kitten to Adult

Simplify your shopping and take the confusion out of feeding. This recipe is expertly formulated to be a complete food for cats of all ages. It provides the extra protein and nutrients a growing kitten needs, while also being perfectly balanced for the long-term health and maintenance of an adult cat and senior cat, making it the perfect single-bag solution for multi-cat homes.

Why Choose Thrive Salmon & Herring Dry Cat Food

  • Rich in Oily Fish: Over 70% Salmon & Herring.
  • Omega-3 & 6 for visibly healthy skin and coat.
  • Grain-free and hypoallergenic for sensitive cats.
  • A complete food suitable for all life stages.
  • High in protein (38%) for strong muscle maintenance.

Gourmet Dry Cat Food for Adult Cats, Senior Cats & Kittens

aplus content image

For a Visibly Healthy Skin and a Shiny Coat

This is the formula of choice for a truly beautiful coat. Oily fish such as salmon and herring are nature's best source of Omega-3 & 6 fatty acids, which work to soothe dry, flaky skin from the inside out. These powerful nutrients promote a soft, visibly glossy coat, with the added benefit of supporting healthy joints.

aplus content image

70% Oily Fish for Superior Nutrition

We don't just flavour our food with fish; we build it from fish. This recipe contains 70% salmon and herring, loaded with high-quality protein and a rich, savoury flavour that cats adore. This high fish content means that your cat gets more of what it needs to flourish and none of the unnecessary fillers it doesn't need.

grain free wet cat food

No-Nonsense Gourmet Wet Cat Food

We keep our formula free of grains, sugars, and artificial preservatives or colors. This commitment supports weight management, minimises allergy risks, and avoids health issues linked to excess carbs or additives. You get a clean, understandable ingredient list and the peace of mind that you’re feeding your cat only what they need and enjoy.

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Complete Nutritional Profile

Our “Complete” label is not just a claim—it’s a promise that every kibble meets established standards for adult cats. You can confidently feed Thrive as a sole diet, knowing your pet receives the ideal balance of proteins, healthy fats, vitamins (A, D3), taurine, and minerals (zinc, iron) every day.

thrive Cat PremiumPlus Dry Food- SALMON & HERRING 1.5kg
thrive Cat PremiumPlus Dry Food- CHICKEN with TURKEY 1.5kg
thrive Cat PremiumPlus Dry Food- CHICKEN 1.5kg
Customer Reviews
4.4 out of 5 stars 1,889
4.4 out of 5 stars 1,889
4.4 out of 5 stars 1,889
Price £13.99 £11.94 £11.30
Grain-Free
Hypo-Allergenic
Meat/Fish 90% 70% 90%

Q: What are the main benefits of a fish-based diet like this?

A: The primary benefits come from the incredibly high levels of Omega-3 fatty acids found in oily fish like salmon and herring. These are fantastic for promoting healthy skin and a shiny coat, supporting joint mobility, and even aiding cognitive function. It's also a perfect high protein cat food for cats that have sensitivities or allergies to more common proteins like chicken.

Q: Can I really feed this to my kitten and my 5-year-old cat?

A: Yes. This formula is what’s known as an "all life stages" food. It has been carefully balanced to provide the increased levels of protein and calories required by a growing kitten, while also meeting the complete nutritional needs for the maintenance of a healthy adult cat. It's a simple, safe, and effective way to feed a multi-cat home.

Q: My cat has a dull, flaky coat. Will this food really help?

A: It is one of the best choices you can make for coat health. A dull coat is often a sign that a cat’s diet is lacking in essential fatty acids. Our recipe is packed with Omega-3 & 6 from natural salmon, herring, and salmon oil, which directly nourish the skin and hair follicles to help restore softness, reduce flakiness, and bring back a beautiful shine.

Q: Is this food good for large cat breeds like Maine Coons?

A: Absolutely. The high protein content (38%) is ideal for supporting the lean muscle mass of a large, active breed like a Maine Coon. Furthermore, the rich source of Omega-3 fatty acids provides excellent support for joint health, which is a key consideration for heavier cats. It’s a fantastic choice for supporting the needs of a Maine Coon.

Product information

Technical Details

Pet Type ‎Cat
Product Dimensions ‎10.95 x 6.5 x 18.2 cm; 1.5 kg
Item model number ‎THDCBS
Breed Recommendation ‎All Breed Sizes
Pet Life Stage ‎Adult
Flavor ‎Salmon & Herring
Item Form ‎Granule
Allergen Information ‎Hypoallergenic, Grain-Free
Size ‎1.5 kg (Pack of 1)
Number of Items ‎1
Quantity ‎1
Storage Information ‎Store dry, store in a cool and dry place, away from direct sunlight and moisture.
Specific Uses ‎Sensitive Stomach
Batteries required ‎No
Batteries Included ‎No
Item Weight ‎1.5 kg

Additional Information

ASIN B00TYJVETO
Customer Reviews
4.4 out of 5 stars 1,889 ratings

4.4 out of 5 stars
Best Sellers Rank
Date First Available 11 Feb. 2015

Warranty & Support

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thrive Cat PremiumPlus Dry Food- SALMON & HERRING 1.5kg


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Important information

Safety Information:

Not for human consumption.

Indications:

Sensitive stomach

Ingredients:

Dried salmon meat (26%), dried herring meat (20%), fresh salmon (17%), sweet potato, potato, salmon oil (6%), salmon gravy (2%), pea fibre, vitamins and minerals. Vitamins: Vitamin A (as retinyl acetate) 21,635 IU/kg, Vitamin D3 (as cholecalciferol) 1,730 IU/kg, Vitamin E (as alpha tocopherol acetate. Trace elements: Sodium Selenite 0.64 mg/kg, Ferrous Sulphate Monohydrate 240 mg/kg, Cupric Sulphate Pentahydrate 19 mg/kg, Manganous Sulphate Monohydrate 90 mg/kg, Zinc Sulphate Monohydrate 267 mg/kg. Amino acids: L-Carnitine 480 mg/kg, DL-Methionine 1865 mg/kg, Taurine 2385 mg/kg.

Directions:

This re-closable bag has been designed to retain the freshness of our cat food. Please store in a cool, dry place.

Legal Disclaimer

Premium Plus™ Salmon & Herring is not only made with over 70% fish, but also contains high levels (5.6%) of omega-6 oils 3.7%, omega-3 oils 1.9%. It's a perfect balance of easily digestible, high-quality protein and fats, with simple carbohydrates in the form of sweet potato and potato. Add a splash of salmon oil and some extra fibre from peas and there you have it. It is cereal and grain-free but contains the vitamins, minerals and taurine that your cat needs from its food. 70% fish, 0% nonsense, Nutritionally complete, Omega 3&6, Vet approved, Natural ingredients, The finest quality complete food for cats, No cereals, soya, wheat or rice, No preservatives, No-GM ingredients, No artificial colours or flavours

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thrive Cat PremiumPlus Dry Food- SALMON & HERRING 1.5kg
thrive Cat PremiumPlus Dry Food- SALMON & HERRING 1.5kg
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Price-3% £13.99
RRP:£14.49
£12.99-50% £8.55
RRP:£16.99
-15% £44.83
RRP:£52.80
£24.45£25.99
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Get it as soon as Saturday, Aug 9
Get it 9 – 12 Aug
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Customer reviews

4.4 out of 5 stars
1,889 global ratings

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Customers say

Customers find this cat food to be of great quality, containing high amounts of meat and proteins, with one customer noting it's almost pure meat. The food receives positive feedback for its health benefits, with cats staying healthy and not getting sick, while their coats become lovely and shiny. The value for money and smell receive mixed reviews, with some finding it excellent value while others consider it expensive, and while some say it smells fine, others find it very smelly. The size of the kibble is also mixed, with some appreciating the medium size while others find it too big.

125 customers mention ‘Quality’120 positive5 negative

Customers find this cat food to be of great quality, noting it's better than most dry foods.

"Good quality and cats like it alot so good in that but i think the cost is high" Read more

"Cat is happy, I am happy. Healthy and fit. Good food." Read more

"...Great product." Read more

"...behaviour change alone but when you add in the fact that it's such high quality, actually smells like the meat it's made of, how cost effective it..." Read more

82 customers mention ‘Meat content’79 positive3 negative

Customers appreciate that the cat food contains high amounts of meat and proteins, with one customer noting it's almost pure meat without byproducts or cereals.

"...High meat content can only be good for them, so we changed from the other high quality brands we used to thrive...." Read more

"...This is by far the simplest ingredients list and highest meat content I’ve found anywhere...." Read more

"...Am very impressed with the high meat content which means a high protein content...." Read more

"...as an ingredient and are also limited ingredient whilst being high in protein...." Read more

81 customers mention ‘Cat food’68 positive13 negative

Customers find this cat food to be good for their pets, particularly noting its suitability for ferrets. One customer mentions it has a good balance of feline flavors and nutrition.

"My cats love it and it doesn't have bad fillers just to bulk it up. Good stuff" Read more

"Good food for cats, they love it. But second times it is delayed delivery when we subscribed for monthly. Disappointed service...." Read more

"Great food for ferrets, much better quality than actual ferret food, which have wheat or rice added which is not good for obligate carnivores such..." Read more

"Good cat food, was enjoyed by my cats." Read more

21 customers mention ‘Health’21 positive0 negative

Customers report positive health outcomes for their pets, noting that their cats look healthier and haven't been sick, with one customer mentioning improved litter box use and another noting benefits for skin and fur.

"Cat likes this food and she is healthy and with glossy fur...." Read more

"Cat is happy, I am happy. Healthy and fit. Good food." Read more

"...as well as essential Omega-3 and Omega-6 fatty acids for wellbeloved healthy skin and a shiny coat..." Read more

"...Thankfully she loves it and is eating well, looks healthier, has less dandruff and more energy and touch wood hasn’t been sick on it either like she..." Read more

19 customers mention ‘Shine’19 positive0 negative

Customers report that their cats' coats are lovely and shiny after using this cat food.

"...100% Thrive 0% Nonsense No Artificial Flavours, No Additives, No Colourings, No Preservatives, No Fillers, No Thickeners, No Added Sugar, No Gluten,..." Read more

"Cat likes this food and she is healthy and with glossy fur...." Read more

"...We've had no issues with our ferret on this food, and his coat is looking very healthy now too...." Read more

"...on these she’s been regular with her litter tray visits, her coat is shiny and soft (no dandruff) and her teeth are in good shape too...." Read more

64 customers mention ‘Value for money’44 positive20 negative

Customers have mixed opinions about the cat food's value for money, with some finding it an excellent and economical choice, while others consider it quite costly.

"Good value, delivered on time. Happy" Read more

"...Its a good price 4) There is no filler rubbish in it 5) No grain or cereal which is not good for cats..." Read more

"...My cat did not like it, wouldn't eat a kibble of it. Waste of money...." Read more

"...Good price and better than the Iams but doesn't wholly work for our cat's digestive system. Both cats like the taste." Read more

50 customers mention ‘Smell’19 positive31 negative

Customers have mixed opinions about the cat food's smell, with some finding it fine while others describe it as very smelly.

"It can have a strong smell for who is not used with "smelly" cat food ( as my boyfriend tends to say) , it is totally different from those dry and..." Read more

"...Although as far as I can tel its wot it sed it would be & smells fine & she does like it a least!! 🙏..." Read more

"...The cats love it, not as much as Acana and Orijen though. It smells awful, very strong and putrid!..." Read more

"...But the pungent smell is nothing short of horrendous! Took over the whole house. My cats wouldn't it eat however they never been super keen on fish!..." Read more

16 customers mention ‘Size’9 positive7 negative

Customers have mixed opinions about the size of the cat food kibble, with some finding it medium-sized while others report it being too big.

"...A sack lasts one cat a long time. Small kibble size OK for a small cat. Good value for money!" Read more

"Only thing I’d say is the biscuits are quite large and requires a lot of crunching. Not great for elderly cats who might not have many teeth left...." Read more

"Cat is happy, I am happy. Healthy and fit. Good food." Read more

"...Vets could not find anything wrong but she was bony, skinny, hair coming out...." Read more

Excellent quality cat food my cats love!
5 out of 5 stars
Excellent quality cat food my cats love!
My cats have always been fond of dry food, but half of their diet consisted of wet food and meat. Unfortunately however, my poor cats suddenly lost interest in all forms of wet food and would only eat dry food with meat treats. We were worried as a pure dry diet is not healthy for a cat, even more so for our cats with grain allergies. So we decided to browse around and try to find a dry food that is both exceptionally high in meat content and grain free. My partner found this on a whim and we thought we may as well try it. I am so glad we did! I introduced this slowly to my cats and increased the amount of new food every 3 days. They went completely rabid for this food and even pick this food out and leave their other one. (Which is Arden grange grain free). Granted their bowel movements stink out the entire flat but when they ate wet food this was normal too. IThe container itself is resealable which is great and not easy to get into for cats that like to chew bags. (Like one of my Pica cats) I do not get where people claim the food itself in the bag smells, as it is quite tame and smells no different than all other dry cat food. (And I have a very sensitive sense of smell!) Please do not change this recipe, my cats love it too much and I have made this their main food.
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Top reviews from United Kingdom

  • Reviewed in the United Kingdom on 11 August 2024
    Flavour Name: Salmon & HerringVerified Purchase
    My cat really enjoys these..... he is a 'fishy' cat and so usually only eats fish based cat food. I like that these have really good quality ingredients. The write up says it all and why I will continue to buy it: The recipe contains everything that you would expect from a premium cat food, without any unnecessary extras, offering your cat an easy to digest and balanced nutrition with premium salmon, herring, sweet potato & potato, as well as essential Omega-3 and Omega-6 fatty acids for wellbeloved healthy skin and a shiny coat
    100% Thrive 0% Nonsense No Artificial Flavours, No Additives, No Colourings, No Preservatives, No Fillers, No Thickeners, No Added Sugar, No Gluten, No Wheat, No Grain, No GM ingredients, No Soya, No rice. Thrive promotes great pet health by providing an allergen free pure natural healthy yummy scumbles menu. 100% Thrive 0% Nonsense.
    8 people found this helpful
    Report
  • Reviewed in the United Kingdom on 10 April 2025
    Flavour Name: chicken with turkeyVerified Purchase
    Great quality cats dry food!. It contains high amount of meat and proteins which are good for cats. My cat is very fussy but he eats this food with pleasure. I will definitely buy it again.
    One person found this helpful
    Report
  • Reviewed in the United Kingdom on 22 January 2025
    Flavour Name: ChickenVerified Purchase
    Cat likes this food and she is healthy and with glossy fur. Food doesn’t smell when it’s down on the floor and I assume it tastes good because she likes it. A sack lasts one cat a long time. Small kibble size OK for a small cat. Good value for money!
    2 people found this helpful
    Report
  • Reviewed in the United Kingdom on 4 December 2024
    Flavour Name: chicken with turkeyVerified Purchase
    Only thing I’d say is the biscuits are quite large and requires a lot of crunching. Not great for elderly cats who might not have many teeth left. The high meat content works great for bengal cats.
    One person found this helpful
    Report
  • Reviewed in the United Kingdom on 26 June 2023
    Flavour Name: Salmon & HerringVerified Purchase
    Unfortunately my cat is one of those who WILL eat anything but CAN only eat a very limited number of foods without having severe tummy trouble. Along with Ava or Royal Canin Digest Sensitive wet food he used to get Applaws dry food, but then developed an intolerance to it so I moved him to Aatu Salmon and Herring. Until recently it was regularly on offer at around the same price per KG as Thrive, but in the last couple of years it rarely drops below almost twice that. So when I saw this with almost as high a fish content (70% vs 85%) and the majority of the rest potato, same as Aatu, I thought it was worth a try.

    I introduced it very slowly, for the first few days just giving him a few of the new kibbles as 'treats' now and then, then mixing it with his usual Aatu, a week each of 25% Thrive and then a week of 50% Thrive. He's now been on 75% Thrive, 25% Aatu for several weeks with no issues while I finish the bag of Aatu before moving him onto 100% Thrive. So if you have a cat with sensitive digestion and are looking a high quality food at a reasonable price, I can definitely recommend this. I'll be buying this instead of Aatu from now on, and as an added bonus I now have two dry foods I know he can eat if one should become unavailable for any reason, which was always a worry before. As a few others have noticed there is quite a strong smell off the Salmon and Herring Thrive which is noticeable when I go into my cat's room in the morning after the door being closed all night, but considering the savings I can live with that!
    17 people found this helpful
    Report
  • Reviewed in the United Kingdom on 11 December 2024
    Flavour Name: chicken with turkeyVerified Purchase
    I have the chicken and turkey. The cats love it, not as much as Acana and Orijen though.
    It smells awful, very strong and putrid! Far stronger than any other dried k8bble we have in the feeder placed in the kitchen.
    I have a large open plan kitchen, the entirety of which now smells quite terribly, my only hope is that the packet placed inside my Petlibro automatic feeder, finishes quickly so I can swap back to some less smelly brands.

    3 stars
    2 people found this helpful
    Report
  • Reviewed in the United Kingdom on 19 August 2024
    Flavour Name: chicken with turkeyVerified Purchase
    Thank you for making a ‘clean’ cat food. I have a 14 year old rescue, long haired moggy cat. I’ve had him for around 10 years. The poor chap has been throwing up just about everything I’ve fed him for some time now. Vets found no health concerns. It’s taken me longer than I’d care to admit as an experienced cat owner that he wasn’t vomiting due to hairballs or anxiety when I’ve been away for work. It’s definitely some sort of intolerance. He’s been sick almost every day and seems unable to maintain any nutrition or hold anything down. He’s been fading away to skin and bones. I had spent a week just giving him wet food and resigned myself to the fact he could never have dry again as he can’t digest it. But after he broke into another of my cats feeders to get their biscuits I thought I had to try and find something he could hold down. This is by far the simplest ingredients list and highest meat content I’ve found anywhere. Even high end ‘sensitive’ options were packed with Maize so it’s been a frustrating search. He’s been on Thrive for a few days now and is eating good amounts enthusiastically. And there has been no vomiting at all!! He has a new energy and is playing and chirruping and seems already a lot happier. It’s obviously what his body needs so I’ll keep him on it. I’m so impressed that I’ll be changing his two 4 year old adoptive siblings onto it too! Thank-you so much. Thrive may just have saved my boys life.
    19 people found this helpful
    Report
  • Reviewed in the United Kingdom on 25 April 2025
    Flavour Name: Salmon & HerringVerified Purchase
    We have a picky cat, who turns his nose up at most dry food. He loves Thrive, and always empties his bowl. We like the no nonsense aspect - mostly fish and nutrient- rich ingredients, not just fillers.

Top reviews from other countries

Translate all reviews to English
  • Aurore
    5.0 out of 5 stars responsable selon moi
    Reviewed in France on 31 January 2019
    Flavour Name: ChickenVerified Purchase
    Mon chat a 9 ans, je ne sais pas comment il a été nourri pendant 8 ans avant que je l'adopte mais son poil était de mauvaise qualité, il avait des pelicules et il était trop gros (7 kg pour 60cmL 40cmH). Il était nourri avec du RC pour chats stérilisés et je me suis renseignée sur la composition, j'étais choquée de voir que cette marque nourrit les chats avec du blé, du mais et de la betterave, de plus, il avait beau vider sa gamelle il avait toujours faim. J'ai choisi Thrive car c'est plus adapté au régime carnivore du chat. Il y a de la pomme de terre pour fixer la croquette mais en dose raisonnable, la cuisson est modérée pour conserver les éléments nutritifs intacts. En revanche il faut compenser avec de la nourriture humide que j'aditionne d'eau pour le faire boire un maximum. Je fais aussi une transition d'une année en remplacant un gramme par semaine. Résultat : mon chat a un beau poil et une peau saine, il ne dévore plus sa ration en entier, il adore ces croquettes, il n'y a plus de sang à la fin de ses selles et il y va plus souvent (1 fois par jour contre 1 fois tous les deux jours). C'est une marque un peu chère mais elle vaut son prix et l'entreprise est à encourager sinon elle disparaîtra. Pour moi bien nourrir son chat c'est lui éviter le véto...
    Report
  • Katzenfan
    5.0 out of 5 stars Gutes Katzenfutter
    Reviewed in Germany on 23 October 2018
    Flavour Name: chicken with turkeyVerified Purchase
    Kein unnötiger Schnickschnack drin, kein Getreide, kein Zuckerdreck, hoher Eiweissgehalt und meinem Kater schmeckt es ausgezeichnet!
    Können sich andere Hersteller von " hochwertigem Katzentrofu " eine Scheibe abschneiden!!
    Werde ich immer wieder kaufen!!
  • blue star
    5.0 out of 5 stars Muy apreciado
    Reviewed in Spain on 9 October 2020
    Flavour Name: Salmon & HerringVerified Purchase
    Mis gatos adoran este cibo seco! Y además es muy natural. Y el precio bastante bueno
  • Thea
    5.0 out of 5 stars Riecht gut schmeckt den Katzen
    Reviewed in Germany on 19 April 2024
    Flavour Name: ChickenVerified Purchase
    Tolles Produkt hochwertig super Zusammensetzung mit unter 10% KH wird gut vertragen. Kann das Produkt guten Gewissens weiterempfehlen.

    Bei dem Anbieter kann ich keine Bestellung empfehlen. Keinerlei Kommunikation möglich bei mir war eine Tüte aufgerissen.

    Ich bestelle es weiterhin aber nicht mehr von dem Anbieter. Man bekommt das Futter auch anderweitig
  • diana Haddad
    5.0 out of 5 stars Muy bueno y de quam
    Reviewed in Spain on 10 March 2020
    Flavour Name: ChickenVerified Purchase
    Producto perfecto muy bueno por mi gata