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A technique for producing ideas

4.1 out of 5 stars 50 customer reviews

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Product details

  • Unknown Binding: 62 pages
  • Publisher: Crain Communications (1975)
  • Language: English
  • ASIN: B0006W645M
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (50 customer reviews)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
What surprises you first (if you weren't expecting it) is that the book is so very tiny. For £4.99 you don't get many words for your money, and the first ten pages are introductions and a preface. However, once you get into it, its brevity is its charm. I suspect that readers divide into two camps. The ones who think he's right (and probably already follow Young's methods) and the ones who don't (and probably don't). I'm pitching my tent in the first.
As Young said, he's wasn't afraid to give away his secrets because he was certain that hardly anyone would be prepared to put the work into step one. His five step method is simple but not easy. It's a bit like writing a guide to joining an orchestra and giving step one as passing grade eight violin, with distinction. He also suggested that you never stop observing and recording everything you notice in your daily life. The other thing I particularly like, but which isn't part of modern business, is allowing yourself time to do something completely different. Young reckons that you have to give your brain a pleasant distraction while your massed collection of many possible combinations of thoughts unconsiously comes up with the big idea.
You might have your big idea while you're relaxing in the bath, but it won't happen if you haven't studied all the possible options beforehand.
Great thinkers of the past permitted themselves a breathing space to solve problems. Brindley, the Duke of Bridgewater's canal engineer, used to retire to bed to think until he had come up with his solution. Imagine suggesting that to your boss.
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Format: Paperback
......that's all it takes to learn how to come up with new & creative ideas, time after time. As Young says, the idea & the technique itself are so plain & logically simple that you may even miss it; despite the fact that the book is only some 48 pages long. It's easy to read & in your haste to learn "the secret" you may finish the book too quickly. Some thoughtful reading is required, so please don't dismiss the book because of its apparent brevity.

The fact that the book has survived successfully for over 40 years in print is testament to Young unique (but not new) teaching.

Although Young does not refer to it, I am reminded of many writers & books that go into great detail explaining the "science of the mind" & the wonderful way the brain [or mind] works & how it can be used to spawn new ideas & create solutions to problems. Sometimes referred to Mental Science, its philosophy & teachings go back thousands of years & weren't fully recognised until around the time of the 1900's.

If after reading this you wish to develop & research this technique further, I would highly recommend Emmet Fox's "Power Through Constructive Thinking".
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Format: Paperback
Although it is not a very new book (about 50 years old), its significant, simplified, and disciplined way for innovative thinking is just as effective and valuable as the day it was first published. I am sure you will fall in love with the book so much that it will take an hour to read. Enjoy reading!
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Format: Paperback Verified Purchase
The first thing you cannot help but notice is the size of the book. It is very short and pocket sized. But, each page is packed with very well written advise.

There are only 5 steps to churning out new ideas and the author clearly explains how this works. Like a lot of books in this area, the real progress comes from application. If you picked up a diet book you would expect some form of cutting down on calories and getting more exercise. This book is no different, you have to do something to get progress.

Don't try and shortcut his system, it works as a continuous process. A very simple tool that many advertising folks use is the swipe file. They store useful letters and adverts for ideas and later use. The author recognises this and encourages you to get curious about your subject.

I now keep this with me during the week. It is a book I re-read on a very regular basis. If you work in an idea based job, this is essential reading.
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Format: Paperback
I bought this book because I've heard it mentioned often and it's really cheap!

It's also a very short book with quite large type!

Basically he says new ideas are made from putting bits of old ideas together, and that you should find out as much as you can and think on it, then go away and have a rest and come back and look again.

And combine things you've found out to create something new. That's really all there is to this book. So the title is very accurate, it is 'a' technique for coming up with ideas, but a pretty obvious one nowadays?
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Format: Paperback Verified Purchase
Ever wanted to know why you suddenly come up with great ideas as if they came out of nowhere? Well, that 'nowhere' is a state of mind reached by the subconscious when following this very quick and simple guide.

You more than likely have completed this process hundreds of times. Only this explains the correct order of things when approaching a project so stops the hundreds of times when you didn't from repeating.
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