Disclaimer: I was sent this item for free in exchange for an honest and unbiased review.
This is truly a very versatile product. It can be used as a cake stand, product display or for professional video/photography purposes. It has a nice clean white finish that's neither glossy nor white. It's plain except for one power button and power input. It has rubber grips at the bottom to stop it sliding around on any smooth surfaces.
To set it up you simply take it out of the box, plug in the power cable and hit the on switch. There are no buttons for controlling speed or direction. You can't control the speed but you can control the direction. To make it spin clockwise, hold down the right side of the device with a bit of force then hit the power switch. To make it spin counter clockwise, do ... full review
This display stand really shows my silver jewellery off to it's best advantage. The first time of using it we sold more than ever before. Itlooks very sophisticated against a black background with silver jewellery cases.