"confusing labelling/but now I understand"
Cacao and cocoa are not the same thing. Cacao is raw, unprocessed therefore retaining many of its original vitamins and minerals. Cocoa is not. I required cacao and thought that was what I was buying so I was very disappointed when package arrived labelled cocoa.
Now I understand more and I love this product and use it all the time in desserts and handmade chocolates.So delicious!