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Behavioural Economics

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"A great introduction to an important topic" - by Mark Pack (London, UK)
Misbehaving: The Making of Behavioural Economics is part autobiography, part history of an idea and part popular economics guide as Richard Thaler recounts his career and key part in the making of behavioural economics.

He gives plenty of credit and pays a fair amount of attention to others along the way. So although the book is very much about him it also serves as a wider guide, introduction to and explanation of, behavioural economics and the understanding of the predictable biases, miscalculations and quirks in human decision making that makes us very different from the idealised perfect rational decision makers economists used to rely on for their theories.

It is a fascinating and very readable account of how economists have started to understand the way humans really behave and why, and in so doing have carved out a new discipline which provides insights that psychology and sociology had ... full review

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"helpful overview" - by Frank Hedler
as a quick introduction it is quite helpful. the repetitions are however a bit annoying. all in all a 3.5 star

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"Excellent overview of an increasingly important subject" - by ruari
Baddeley's work is a great primer for those wanting an academic overview of behavioural economics and finance. It is more a text than on the "freakeconomics" end of the spectrum; but, has a very clear writing style which would make it accessible from those who have a keen interest in this area to those in academia. It passes my litmus test of the author being more interested in educating about the subject than proving how smart they are; particularly nice for an author who does have such a strong academic background- Baddeley was a Fellow at Cambridge for Economics and a Professor at UCL.

The book makes a real effort flesh out both the intellectual underpinning behind theories, and also provide real world examples. Heuristics and biases is a good example of this where I have read many explanations which just come up with an explanation and some anecdotal ... full review

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"The science every marketer needs to know" - by Jody
Delivering The Neural Nudge is a timely synthesis of three powerful forces: the latest insights from behavioural economics, news from the front of neuroscience, and leading edge mobile online applications. Roger Parry argues the case for bringing these together to create new, powerful and practical marketing and selling tools that really do influence consumer behaviour. This short book is a crisp and compelling read. Mr. Parry makes the science accessible and relevant. A must for any marketer who wants to move the needle.

"Very well written, focuses on all the right research, excellent reviews" - by BehaviouralEconomicsStudent
This book is excellent, as it makes it enjoyable to read, but includes all the important research. It focuses on the right things, for which it already deserves a 100% positive feedback.