- Paperback: 296 pages
- Publisher: O'Reilly Media; 1 edition (17 Aug. 2008)
- Language: English
- ISBN-10: 0596522347
- ISBN-13: 978-0596522346
- Product Dimensions: 22.9 x 1.7 x 22.9 cm
- Average Customer Review: 32 customer reviews
- Amazon Bestsellers Rank: 24,637 in Books (See Top 100 in Books)
slide:ology: The Art and Science of Creating Great Presentations: The Art and Science of Presentation Design Paperback – 17 Aug 2008
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Over the last fifteen years, professional communications have changed drastically. Presentations are the primary way we communicate. There is a proliferation of presentation software in the workplace, but there are no documented best-practices for how to communicate optimally in this ubiquitous medium. There has never been a gold standard collection of best practices for telling the visual story until now. Whether you're a CEO, senior manager or educator, you create presentations that have incredibly high stakes. Stock value, sales revenue, career promotions and behavior changes are all influenced by presentations daily. Those of us who want to get ahead have had a few guides that teach us how to create 'sticky' verbal messages and make a successful delivery. But what about the slides themselves? Are they art or science, or both?If you 're tired of stagnating in your career or getting marginal feedback when you present to pivotal audiences, this book will change your approach, process and expectations for developing visual aides. It will make the difference between a good presentation and a great one. The personality of the book is smart and informative.It would be like the merging of an informative Strunk and White's "Elements of Style" with a spunky Anne Lamott - but it happens to all be in living color. Useful, yet with doses of reality sprinkled in. It will be referenced enough to be kept permanently on a desk as an essential guide yet profound enough to spark viral intrigue. For the first time, we have translated much of the design language into laymen 's terms.
About the Author
Principal of Duarte Design since 1990, Nancy Duarte passionately pursues the presentation development and design niche. One of the largest design firms in Silicon Valley and listed as a top woman-owned business in the area, Duarte Design is one of the few agencies in the world focused solely on presentations, whether they are delivered in person, online or via mobile device. Nancy's twenty years of experience working with global companies and thought leaders has influenced the perception of some of the world's most valuable brands and many of humanity's common causes.
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Some of the reviews have been disparaging, as if the ideas shown here are somehow "obvious", or this book offers "nothing new". Well, they may be like that to some people, but sit through almost any business presentation, and it's clear that the vast majority of presenters haven't got a clue. This book is not for people who already know how to do it. It's for people who want to improve. As I teach presentation skills professionally, I bought it as both reference and professional development - I knew a lot of it already, but as I have never attended an art or design class, I also learned a lot. And although it focuses on slides, that's not all it looks at - there are many other aspects of presentations discussed that make it a far more rounded text. Ms Duarte reminds her readers again and again that a presentation is much more than just the slides.
There was only one thing that grated: some of the sample slides were very small, written in a miniscule font that was nearly impossible to read, even when the slide was clearly meant to be an improvement. Since there was plenty of space on each page, there was no clear reason why they had to be this tiny, and it went against the principle that was clearly espoused for presentations: make the font large and fully legible to your audience! So for this, I have deducted one star from my rating.
Otherwise, this book is excellent, and I would recommend it to anybody who wants to improve their presentations.
I highly recommend it to those who are already good presenters but who want to bring elegance and sophistication into their slide presentation.
Tricia Woolfrey, Author of The Presenting Coach. [...]
Anyway not bad.
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