Amazon Influencer Programme Content creators participating in the Amazon Influencer Programme earn affiliate commissions from Amazon for qualifying purchases. What is the Amazon Influencer Programme? The Amazon Influencer Programme is an extension of the Amazon Associates (affiliate) programme, that brings product-related content from Influencers onto Amazon to help customers research and discover products they might be interested in. What is an Influencer? An influencer is anyone who has a meaningful social media following. Influencers across any category can participate in this programme. Currently you must have a YouTube, Instagram, Twitter or Facebook account to qualify. How do I know when content is from an Influencer? Influencer content will always have the name of the programme (Amazon Influencer). Does Amazon validate or express the opinions made in the content? No. Influencers are able to independently determine whether to recommend a product. Amazon does not modify or edit content, as long as they comply with our posting guidelines. Where does this content come from? Amazon takes content provided by Influencers and surfaces the most relevant content for customers during their shopping experience. How can I learn more about the influencer making the recommendation? Click on the Influencer’s name provided with their content and you will be taken to their profile where they have a bio and a link to their influencer storefront where you can see more content from that influencer. Are Influencers expected to write only positive reviews? We don't expect that Influencers/Onsite Associates will write only positive things. We expect that they'll help customers to discover/research products, through critiquing them as well. If an Influencer has a negative comment about a product, it will have no impact on how Amazon shows or promotes that product. Influencers need to comply with our community guidelines. Are Influencers paid for providing recommendations? Content creators participating in the Amazon Influencer Programme earn affiliate commissions from Amazon for qualifying purchases. How can I join the programme? To see if you qualify go to Amazon.co.uk/Influencers.