Top positive review
Fantastic Demystification of Branding Jargon
24 May 2019
I've read a lot on this subject and I'm also a branding practitioner. Michaels's book may, at first, seem slightly light some the more seasoned brand strategists/designers but in my opinion, there is still a lot to be learned from it's no BS simplicity. The key questions to ask one's clients, make a lot of sense and cut through in a world of Venn diagrams and frameworks like a breath of fresh strategic air. It's also one of the only books that tackle the overlap between strategy and design.