Along with a slew of other catchy titled books looking into the future of the web and society, Charles Leadbeater beats you over head with the same idea, the same story, over and over again. You kind of get the feeling the author is desperate to get his newly discovered theory adopted into the realms of 'the long tail', 'tipping point' or 'freakonomics'. This book would have been better off as an 8 page article in Wired than a 200 page book. The examples of 'successful we-think's were always going to be out of date, irrelvant and non-existant by the time the printing presses ran.
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