3 of 3 people found the following review helpful
A significant contribution to our understanding of alliances,
This review is from: Strategic Alliances as Social Facts: Business, Biotechnology, and Intellectual History (Hardcover)
Mark has written an intellectually sharp, thought provoking and very readable account of the life of three strategic alliances in the biotech industry. Through witty narrative and insightful quotations Mark is leading the reader through his argument for a new platform with which to view such a distinct social phenomena as an alliance between independent organizations.
The book offers a great reference list and I defitively recommend it to anyone considering case based research into not only alliances but most business contexts.
(1 customer review)