3 of 4 people found the following review helpful
Engaging and useful,
This review is from: Fish Can't See Water: How National Culture can Make or Break Your Corporate Strategy (Hardcover)
Customer review from the Amazon Vine Programme (What's this?)
This is a fascinating book that was more engaging than I expected. Well paced and written, it explores how to understand and utilise different cultures in the international business arena to everyone's benefit. Sounds obvious I know, but it's amazing how particularly UK/N American businesses don't fully consider such important basics.
The principles also, although aimed it seems through the examples at large corporate interests, are as applicable to small businesses venturing overseas too. A decent enough handbook and worth a look.