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Customer Review

4 of 4 people found the following review helpful
5.0 out of 5 stars Well worth the read, even for more experienced business owners, 9 Jan. 2011
By 
This review is from: Wake Up and Change Your Life (Paperback)
I read this only because I got a signed set on a great offer.

I expected a fairly lukewarm standard business start up book.
Idea...blah blah ..plan blah blah... funding blah blah

It was so much more than that, and as a serial business owner, I found of a lot of interesting stuff in all departments, not just how he views a business, but issues like motivation of staff, and even why he does not outsource., and some of these insights are real golddust

Good and well worth the read, including the anecdotal stuff.

If it has weaknesses they are partly because no book can cover it all, and also because much of his business career has been focussed on such as subscription model businesses with a property capital asset. So did not identify some other risks for example , for newcomers I would have liked to have seen serious healthwarnings leasing property commercially, since the contracts lock you in to a cage, and can be the thing that bankrupts a new entrepreneur if the business fails, also that even if you sell the business unless you are careful with lease drafting you can be responsible for new owner debts.

All in all a great book - and if Duncan wants to improve it , I would have liked to see an anecdoatal chapter about getting out of a potentially terminal scrape, and crisis management, which all entrepreneurs face from time to time.

Looking forward to reading the next one.
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