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Customer Review

on 28 February 2014
I loved this book. It brings together all the elements you need to make your products come alive and stay relevant and fresh in the eyes of consumers and users of your product.

Eyal uses the framework of Triggers, Actions, Variable Rewards and Investments to show how users are first made aware of their own need to use your product (their "itch"), then what you need to do in the way of actions to respond to those triggers, how you need to continually improve and change the rewards you give users in return for their use of your product and finally what and how users will invest their own time / energy / resources in order to get more from their own use.

This is a great reference, and I'll be going back to this for years to come.
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