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Customer Review

on 11 July 2010
This book gives insight in to exceptional leadership journeys that transformed organisations and created mark on the business world. In this book Kevin and Jackie Freiberg has illustrated leadership strategies of the companies that made them great. Great place to work, great to work with and great to be associated with. These companies and organisations are well respected by society & communities; even better !!!

Leaders of these organisations are referred to as "Gutsy Leaders" because of their unconventional and innovative approaches that transformed the organisation. They risked everything for their passion, belief, motive and desire to bring the change. Results were extra-ordinary. for Southwest Airlines, Synovus, USAA, USS Benfold, Bon Marche, GSD&M, TDIndustries, Medtronic, Monarch School, Planet Honda, Quad/Graphics, SAS Institute, E&Y and Fredric's.

These "Gutsy" leaders tried untraditional and innovative ways to bring happiness and joy in everything they do, including "business". They substituted "position & ego" with "passion & trust"; they regard employee as "unique individuals and owners" not as "resources or commodities" and their motive is not only to deliver "service or product" to the customer, but deliver "experience".

It's all about Guts !!!. Gutsy Leaders Blow the Doors Off Business as Usual, Gutsy Leaders Brand Their Cultures, Gutsy Leaders Create a Sense off Ownership, Gutsy Leaders Hire People Who don't Such, Gutsy Leaders Lead with Love, Gutsy Leaders Make Business Heroic, Gutsy Leaders Inspire Fun and Great Leaders Gotta Have Guts!. These are chapters from the book but illustrate the true sense of unconventional and innovative approaches of "Gutsy" leadership.

Must read for all business leaders and managers; it "will" inspire and transform you as a person, as a leader, as a manager; hence organisation as a whole.

To complete the reading, you should also read Nuts!: Southwest Airline's Crazy Recipe for Business and Personal Success,Employees First Customer Second: Turning Conventional Management Upside Down and Delivering Happiness: A Path to Profits, Passion and Purpose.
-- ashutosh jhureley
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