Now in its 10th printing, the Key Account Manager's Pocketbook offers something for everyone overseeing, leading or contributing to a company's key accounts. For people seeking a grounding in KAM the book provides simple guidelines on the why, what and how. For experienced practitioners, the book acts as a 'wake-up call' reminder of best practice and as a check for all those things that should be done, but somehow get forgotten. It is written in simple, bit-sized chunks, clearly structured and easy to follow.
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