This book is excellent. As a former editor who now works in PR, I am always interested in how other people write copy. This book has lots of very simple tips and tricks to make your writing punchy, sharp and get straight to the point. But the beauty of this book is that anyone (expert and novice) can follow it and understand it. By the time you've finished reading, you will be able to write great copy.
A must read.
7 people found this helpful.
Was this review helpful to you?