1 of 1 people found the following review helpful
Necessary purchase for marketing/business students,
This review is from: Marketing (Paperback)
Before I start, I need to point out that I purchased this directly from my University and not from Amazon, but it IS the same product.
If you are studying Business & Management or Marketing at University, then it's likely that this is a neccessity. If you are in Aberystywth University, or any other university which uses this book as main text, it's likely that some of your examination material will have a lot to do with the content within this book.
Now the book has a lot of modern examples, but the detail that it goes into can be over-the-top at times. Like all textbooks, there is a LOT of content, but sometimes it feels like it repeats itself and brings up unnecessary information, instead of just getting straight to the point, and explaining it in a straight-forward manner. Having said that, the book does explain everything (although if you're a little dumb like me, I can't guarantee you'll understand everything without the help of a dictonary at times, with the terminology that Oxford like to use at times), and despite the length, it is easy to understand. The many illustrations and examples provided can help with understanding the subject more clearly.
All owners will be able to access the Oxford Marketing website, which provides you with more useful resources, such as multiple-choice question tests, flashcards and more resources. You don't need any activation codes or keys however. Just type in the URL in the book, and you'll be able to access all of the material easily.
If your course lecturer states clearly that you NEED this, then make sure you get it, as it's likely they will cover everything in this book for the module exam. The information is necessary and is easy to understand, so don't think you will be wasting your money on this if you get it.