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Customer Review

on 17 February 2011
'The World's Greatest Idea' by John Farndon (Kindle Edition) This is a truly remarkable book, because it doesn't appear to have been cobbled together by someone who needed to read up on each topic before he was able to discuss it. No, it soon becomes obvious that the author has approached his task already possessing a sound grasp of his subject - of his fifty subjects in fact! John Farndon would seem to be a rare phenomenon indeed in the 21st Century, a man who has refused to specialize and has opted instead for acquiring an undertanding of a wide range of human experience. And never fear, if you read his book you won't be left wanting to throw clichés at him like `Jack of all trades, master of none' - he really does know his stuff!

`The World's Greatest Idea' strikes me as a perfect example of the whole's being greater than the sum of the parts. The parts: the fifty great ideas of course. The whole: the human mind itself, fizzing and sparking away in a rather comfortless universe, conjuring up dreams, stratagems, cunning devices, systems of belief... John Farndon's book succeeds where quite a number of more portentous studies of human thought have failed, in converying a sense of our dazzling inventiveness, and the sheer scale and range of our achievements, mostly admirable, but occasionally villainous.

John Farndon is committed to the idea that 'the proper study of mankind is Man' - not 'the proper study of mankind is quantum mechanics' or suchlike. I heartily recommend his book.
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