1 of 1 people found the following review helpful
THE guide to standing out as a professional,
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This review is from: The Go-to Expert: How to Grow Your Reputation, Differentiate Yourself from the Competition and Win New Business (Paperback)
One of the best business books I have read - practical, thorough, logical. It has loads of to do lists, ideas for further reading and resources as well as web-based activities to support you. You are not left to wonder how to put it into action.
I found it neither arrogant nor patronising, based on solid evidence and experience (great for the sceptical lawyer in me). I will keep coming back to it to build my own brand.