I have read the reviews on this and just in the process of subscribing to hi life. One review referred to it as being very like tesco finest and I couldn't agree more. Tesco finest was the only cat food my missy would eat and then they discontinued it. It's been a nightmare trying all different foods, in the meantime all I could give her were prawns. Then I bought a sachet of this. It sat on the worktop for days then I finally thought right lets try this one then. She loved it clean bowl right away, just like finest. Really pleased she is eating proper cat food again, but she still eats her prawns too. Really pleased I found this product.