9 of 10 people found the following review helpful
A presentation bible,
This review is from: Brilliant Pitch: What to Know, Do and Say to Make the Perfect Pitch (Brilliant Business) (Paperback)
Having been in Sales and Marketing for decades I have received and given thousands of presentations - a few have been good, some of them okay, but most of them have been a waste of everybody's time and effort. This book focuses, as very few others do, on the key to a successful presentation - the audience. I get the feeling that the author has learned from years of real experience.
The author takes us step by step through the major components of a presentation giving real-life examples of successes and failures throughout. It is an easy read and the concepts and advice just 'feel' right. I constantly recalled situations from my own experience that tallied with what was being said.
I was responsible for sales training in 2 major international corporate organisations. I would have used this book as the basis for presentation training and Mr Varga as a keynote speaker on all relevant sessions. I would have regarded it as the bible on the subject of presentations.