Great book. Simply a fascinating read. Aitchison provides a thorough treatment of the subject, which has moral, ethnical, academic and even spiritual implications.
Her style, moreover, is entertaining and engaging. Although I do not claim to remember even the majority of the technical detail, it is a thoroughly worthwhile read - both for people with an interest in the subject and as ammunition against those who relentlessly insist on spilling their bile over ostensible incidences of moral decline owing to incremental modifications in language use.
A great read - highly recommended.
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