Wow! I wish I had discovered this sooner! I have finally got my hair to the colour, that I want which is dark to mid blonde so that my naturally dark blonde hair can grow back after years of colouring and bleaching. I wanted blonde as I was getting so sick of the reds and browns I had been using. However because I have previously been red some of the darker pieces look ginger. I used this and it went a lovely light yellow blonde. I used purple shampoo and it went pearl coloured. It's really nice. I wouldn't recommend for dark brunette though as it may turn a little bit orange.
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