I bought this for my little girl when she was about 3 months old as it was recommended by a friend. to begin with I was disappointed as she wasnt that intrested in it and I put it away. I tried her again with it at about 9 months as she had started to take an interest in the T.V and she loved it. I found if I put it on she instantly wanted to sit with me and watch.I find it a great tool for "our time". she is now 15 months and still loves it she knows whats coming next and says the animails names before they have come on the screen. I dont know why she likes it so much its pretty dull from my point of view!! but she loves it more than the boggie beebies DVD she got for her birthday. She calls it "tick tock" due to the sound some of the toys make and would watch it all day if I let her. dont rule this out for older babies I have recommended it to friends who have also found they end up watching it on the loop option most of the day.