'Removes all the jargon from the basic rules of marketing',
By A Customer
This review is from: 22 Immutable Laws of Marketing (Paperback)
Reading business & marketing books can sometimes be hard work. This is one of the few books that presents all you need to know with simple common sense terminology. The real-life case studies are excellent focusing on the large 'household' names which makes for interesting and light reading.
The book isn't and A-Z on marketing; nor is it a traditional text book. However, for a business manager with little exposure to marketing models and academia...this is the perfect introduction to the marketing philosophy.