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Customer Review

on 24 December 2011
After working in a UK subsidiary of a major oil company I was taken aback by how much bad strategy I had witnessed over the years. When Rumelt talks about "Dog's Dinner Objectives" my heart sank. I vividly remember watching a 146 slide presentation on "Retail Strategy" which was to supposed to be a distillation of our core strategy! The chapter on inertia and entropy is thought provoking as well. The need for simplification in order to break organizational culture should be a wakeup call to CEO's of major organizations everywhere.
Highly Recommended.
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