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Customer Review

4 of 4 people found the following review helpful
5.0 out of 5 stars Essential reading for everyone using Google's Website Optimizer, 13 Jan. 2009
This review is from: Always be Testing: The Complete Guide to Google Website Optimizer (Paperback)
Provides the background of issues to consider when planning a website optimization programme with Google Website Optimizer. My pick of the features:

* Lot's of case studies and example improvements to site performance to inspire you

* A great buyer behaviour framework to apply so that your site appeals to different types of behaviour

* Describes different forms of test that can be applied with the Google Website Optimizer

* Provides an outline plan of what to test with a short, 2-3 page guide on different topics like:

Tests you should check out are:
* Do anything test (multiple conversion goals)
* Linger tests
* Multipath tests
* Click tests

Ideas on what to test include:
* Up-sell and cross-sell
* User reviews
* Presence or absence of navigation
* Calls-to-action

On the downside, more details on implementation techniques for different tests such as Linger tests would be welcome although they are nicely explained in a website optimisation webinar on the Future Now Site.

Review by Dr Dave Chaffey, author of:
* eMarketing eXcellence: Planning and Optimising Your Digital Marketing (Emarketing Essentials)
* Internet Marketing: Strategy, Implementation and Practice
Total E-mail Marketing: Maximizing your results from integrated e-marketing: Maximizing Your Results from Integrated E-marketing (Emarketing Essentials)
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Location: UK

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