A Basket of Interesting Facts, Thoughts and Ideas....,
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This review is from: Niche: The missing middle and why business needs to specialise to survive (Paperback)
Received the book in pristine condition and quite quickly. Although it was supposed to have been almost new it looked like whoever had it before me either had not read it or had a reverance for its contents.
Lots of revelations about varying businesses. Was expecting something quite different on niche markets. Nonetheless an interesting book. Plenty of historical developments within different businesses.
Would have liked to have seen a more expansive chapter on how to grow a niche. A mention of the current economic situation and its impact on the home/online worker trying to find the elusive niche might have been another interesting topic. The market is saturated with internet marketers selling niche market solutions that don't necessarily work but make the so called "Gurus" a fortune.
Final assessment: capitivating snippets of information but felt that there could have been so much more.