6 of 9 people found the following review helpful
A modern day business classic,
This review is from: Managing the Customer Experience: Turning Customers into Advocates (Hardcover)
If you are really serious about building a sustainable business and not just about achieving short-term targets, then Managing The Customer Experience is a must for you. Shaun Smith and Joe Wheeler have created a modern business classic. It is literally packed with practical tools and insights, stories and anecdotes and helpful advice; the toolkit itself is worth the cover price.