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Customer Review

2 of 4 people found the following review helpful
1.0 out of 5 stars Not worth the money, 17 Sept. 2010
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This review is from: Bonfire Of The Brands: How I Learnt to Live Without Labels (Paperback)
Mildly interesting to start with (first 20 pages) after which, this book became progressively dull and pointless. You'd think there would be something interesting about burning everything branded that you own, but the author takes readers on a tortuous journey through his demons - which are: "I spend too much money on designer goods" and "I need help with my spending addiction". Nothing in there about consumerism and the effects brands have on us.

Rubbish book, wish I hadn't bought it.
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Showing 1-1 of 1 posts in this discussion
Initial post: 8 Jun 2012 12:56:25 BDT
Last edited by the author on 8 Jun 2012 12:57:52 BDT
Flora Cake says:
I cannot agree that he does not go into consumerism and the effects that brands have on us - to me that is the ENTIRETY of the book. He takes us through his own process, and surely that could be useful for someone else? It is not a self help book, Boorman was only helping himself, after all, but he does it in a very frank and astute way.
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