This book was a pretty big disappointment, especially with such a big price tag. The introduction starts off very promising but the remainder of the book fails to deliver. I am not a security professional so I can't really comment about the countermeasures section, but as somebody with a big interest psychology and social engineering, this book was a big let down. The section on language is just a brief summary of some principles from NLP, which is completely unsupported by science, despite his claims that the book will show scientifically verified principles of manipulation. More time and effort spent on silly charts etc than content. If you havent read The Art of Deception, read that. If you have, dont bother buying this book as further reading like I did, you will be disappointed.
I would point readers in the direction of 'Yes! 50 secrets from the science of persuasion" and "Influence: science and practice" by the legendary R. Cialdini for more information on influence.
This subject area is definitely in need of another book to follow on from Art of Deception, this is certainly not it. Save yourself the money.
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