I bought my copy after hearing Margaret Heffernan speak on a radio programme. Using many known, and less well known theories and findings from the worlds of psychology and business the author sets about de-mythologising the most commonly held truths of individual and in-group behaviour. It is very well written,(literate - sic), enjoyable and challenging. I would suggest that anyone concerned or reflective of their own behaviour or the behaviour and functioning of groups/organisations will find it of real interest. Readers who don't normally buy books concerning business theory (myself included because they are largely badly written tosh) might want to order a copy as a this book has lessons that can be applied to many contexts.
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