I spent ages looking through different review sites and reading magazines before buying this TV. Now I'm sure that there are LCD TV's with better specs (3HDMI and 1080p for example), but I had to ask myself how much of difference I really thought they were going to make on a 37" TV. Actually when you look at the dynamic contrast on this TV abd the fact that it has two HDMI ports, you start to realise that the specs are better than many of competition. I've seen this TV hooked up through 720p HD player (the E1) and it was fantastic.
Major plus points: - Very quick and easy to set-up - digital turner has booster built in (before my signal was awful) - great looking design - 2x HDMI - Surpisingly good sound
If you really think you need 1080p then don't go for this, but from what I've seen you only need it in bigger screen sizes.