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Customer Review

on 13 October 2012
It's a great read! Bob Leaf truly is the artist of perception. In his book 'The Art of Perception' he paints a vivid of the fast moving and agenda changing world of international public relations through more than four decades when the arts of perception became established as essential business tools. Like all great business pioneers, including those whose names are now echoed in the most powerful brands on the planet, Leaf tells a tale the simplicity of which belies the courage and invention of the people who create greatness. He was there with Harold Burson at the beginning of the journey which established Burson-Marsteller as the first and biggest international PR agencies. Leaf's account of country by country development through these years reminds us just how recently PR has been on the scene beyond US shores. Leaf is a rare American who has become global in his thinking, demonstrated by his appreciation of local cultural sensitivities and differences. In some respects this book reads more like a novel than an autobiography with great stories and engaging characters. It is an important read for anyone in or wanting to be in the PR business, and an entertainting read for just about anyone interested in international business growth at the sharp end. The author was a pioneer in the business of PR and is a master of the art of perception.
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3.9 out of 5 stars