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Customer Review

on 21 March 2013
The point the author makes is solid, but this could have been an essay or a long article. I believe on some level that the author is absolutely right, to thrive and succeed today, we need to think differently about our career than our parents did and make a living producing work that can not be outsourced. The portfolio exercises are fun Edward de Bono derivatives, a couple of writing and drawing challenges were genuinely fun and surprising. However - in my view we will always need people who choose the "traditional" career paths, as they are often the ones who can build scalable businesses. We cant all work in service businesses, cutting each others hair, polishing each others shoes, doing each others advertising campaigns. Moreover, this kind of book will always be preaching to the choir. A programmer, doctor or solicitor is unlikely to prioritize time to read this book, and thus, this is a book for people already working in the creative right-brained field of business, giving themselves a self-congratulatory pat on the back for being smart enough to choose a right-brained career path. (Myself included. :)I would have given more stars, but the chapters kept losing me for lack of succinctness, the same points are made many times and from many angles. This is of course the mark of a well researched and intelligent piece of work, but I would have enjoyed a tighter edit more.
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Product Details

4.2 out of 5 stars