I was drawn by the bold statement on the cover and being a graphic designer, also drawn to the great type treatment! This book is a wonderful companion to motivate anyone in going for it now! Arden's experience is mainly in advertising and his writings ring true for life and for opening yourself to endless possibilities. His advice is honest and brave.
It reminded me of the work of Ariel and Shya Kane and Instantaneous Transformation. By reading their 3 principles which you can find in the book Working on Yourself Doesn't Work: The 3 Simple Ideas That Will Instantaneously Transform Your Life and by attending their Monday night seminars and workshops in New York City, I have experienced countless creative shifts. These shifts have supported me in generating original projects effortlessly at work and in my personal life. Well-being and satisfaction are a part of my day in and day out experience, regardless of the circumstances.
I recommend both Arden and the Kanes as a must on your bookshelf for creativity that translates into productivity and a richer life.
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