Great Hairdryer. Worth the extra money. It doesn't get as hot as my old one but it dries my long thick hear much more quickly. I've only had it a month or so so it remains to be seen as to whether it lasts longer than my usual high street hairdryers (which I'm lucky if I get a year out of before they start smoking) but I wash and dry my hair everyday and I've been pleased with it so far. If my GHD straighteners are anything to go by I'll be having many happy GHD hair drying days. This is a genuine GHD hairdryer in a genuine GHD box.