Reading this book you will be able to unlock the way irrational people think & act, as well as the reasons why they do it. Therefore you can easily predict their reactions and you can be prepared for what to expect. After reading this book, I feel there are no more irrational behaviours and people, as I've learned the way to look into explaining why the behave in such a way. As a result, I have saved myself and our Company from many perils and turned them into successes, including of making profit from the unexpected!!! Ever since, I have bought literally dozens of copies of this book, giving them to my middle & top management at work and beloved ones, so as they can solve the mistery called "irrational behaviour and irrational people". To conclude, I consider this book one of the handful of books I highly recommend as the best "survival kit" for today's challenging and brutal world!!!
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