As a sociology graduate who works with lots of economists, I thought this would be a good counter-balance to their rational model of how markets work. In theory it is. Fligstein's hypothesis is sound: - there are more institutional structures in markets than can be explained by economics; markets are as much social as economic institutions; and the principal motive of market participants is the drive for stability not profit maximisation. So far so good, but that's only enough for an article. Expanding it into a book makes a few interesting ideas into a lot of long-winded tedium. He doesn't have enough examples and the case studies he uses are too superficial - as if he'd done his research from newspapers. If this is the leading work on the sociology of markets, sociology is selling itself short.