There seem to be many media practitioners who dismiss academic theory as irrelevant to their concerns and there are times when academics are their own worst enemy in this respect. Nevertheless, it would be a very blinkered person who failed the see the relevance of the topics covered in this book and a dull witted soul who failed to find at least some of it fascinating. Unlike many previous books dealing with photography from a theoretical perspective, the book covers not only 'serious' art and documentary but also devotes much discussion to snapshots, fashion and celebrity - forms of photography much more familiar to the majority of the population. It surveys the emerging digital landscape with insightful and lucid explorations of flickr, Facebook and digital manipulation. I thoroughly recommend this book to students and teachers as well as general readers interested in recent thinking about photography.