I thought this was a book written by a Geordie for Geordies who wanted to walk around saying "Brilliant" to each other...but I was wrong. It's a very simple and powerful self-help book that hits the key areas and does it in a very action-oriented fashion. It prompted me to ask someone very famous to be a mentor for me - someone I thought would definitely say no - and they said yes by return email. How about that for action. Try the book, enjoy it, and get on with maximizing your life.