I had to read Steve Krugs "Dont make me think book" for my university course. Ironic that he preaches to half the number of words on websites and yet he frequently repeats himself in that book again and again and again. The book could be done just as good in 10 pages. He tries to be funny but its just boring. You can get all the information in this book for free on the internet. its also 5 years out of date now.