I first picked up this book on a news-stand on flying back from the U.S. I found its contents so engaging and enlightening that I had read it cover to cover by the time I got back to the UK. Covey is direct and honest in identifying why we fail to make the most of our lives. He is also honest in telling us that there is no such thing as a "quick fix"; that we have to work on founding our habitual behaviours on a sound set of fundamental principles if we are to get the best out of ourselves and our fellow men/women. I ended up buying a copy of the book for each of my fellow directors and my first line managers. Most read it and found it very useful. Some read and found it revolutionary. Some didn't bother to read it at all. In casting seed, some will always fall on stony ground. My only criticism of the book is its title: "highly effective people". Covey doesn't really take time out to define exactly what he means by an "effective person". And without this definition it does indeed sound like he is out to create an exploitative army of principle-based, robots. However, I consider the title very misleading. It doesn't do the book justice and is rather too delimiting when applied to a profound, yet simple, philosophical work capable of changing one's outlook on life, in or out of the work-place. I would recommend this book to anyone with a genuine hunger to improve their lives and a willingness to engage on this on-going mission in a thoughtful and consistent manner.
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