3 of 4 people found the following review helpful
A Comprehensive and Accessible Handbook,
This review is from: The Digital Business Start-Up Workbook - The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit (Paperback)
Customer review from the Amazon Vine Programme (What's this?)
This is a great litle book that takes you from the inception stage of a digital business through to the actual running and promotion of it as it grows.
Although there are particular areas covered by other books like this just as well- the website and brand building section for example is pretty standard stuff- where for me this book takes a step forward is in it's business model development advice, and later in the book on how to effectively keep your business running and vital. Cheryl Rickman goes into a bit more depth than some other 'self-help' books in this regard, moving into 'hard business' territory but without ever slipping into impenetrable business-speak.
So an accessible but far from dumbed-down take on the continually evolving world of digital business. It's also actually readable from cover-to-cover, rather than just being a dip-in reference book, which to me is always an effective indicator of a 'reference' book you will successfully absorb, and keep going back to.