This book is amazing and the online resources that accompany it are insanely useful. Sonja and Sharon get their point across in a beautifully light and easy manner and manage to break down a complicated and immense subject into simple, achievable tasks. So many business marketing books are overly complicated, stuffy and boring but not this one! The personality and expertise of the authors is apparent and the beautiful illustrations serve to make this content even more valuable. If you run a business you cannot be without this book.