Learn more Shop now Shop now Shop now Shop now Shop now Shop now Learn More Shop now Learn more Shop Fire Shop Kindle Learn More Shop now Shop Women's Shop Men's

Customer Review

VINE VOICEon 28 February 2010
This book will fascinate anyone with an interest in books, graphic design, marketing or how to develop a successful business.
Essentially a journey through 70 years of Penguin Publishing history through the different cover designs that the company deployed, it also provides an insight into the changing demands of the publishing industry and how covers slowly changed to become marketing tools for the books they sold, rather than just an extension of the books themselves.
The thinking behind the covers and the innovations are also laid bare as the author gets to the heart of how Penguin developed arguably the most recognisable brand in book publishing.
The pictures of the covers are excellent, and really trace the changing face of penguin books, providing an excellent cross section of the company's design output since 1935.
It also feels like a great book, with its thick card cover and thick glossy paper ensuring that it will endure persistent browsing, which is what my copy gets.
0Comment| 4 people found this helpful. Was this review helpful to you?YesNoReport abuse| Permalink
What's this?

What are product links?

In the text of your review, you can link directly to any product offered on Amazon.com. To insert a product link, follow these steps:
1. Find the product you want to reference on Amazon.com
2. Copy the web address of the product
3. Click Insert product link
4. Paste the web address in the box
5. Click Select
6. Selecting the item displayed will insert text that looks like this: [[ASIN:014312854XHamlet (The Pelican Shakespeare)]]
7. When your review is displayed on Amazon.com, this text will be transformed into a hyperlink, like this:Hamlet (The Pelican Shakespeare)

You are limited to 10 product links in your review, and your link text may not be longer than 256 characters.

Please write at least one word
You must purchase at least one item from Amazon to post a comment
A problem occurred while submitting your comment. Please try again later.

There was a problem loading the comments at the moment. Please try again later.

Product Details

4.8 out of 5 stars
4.8 out of 5 stars
5 star
4 star
3 star
2 star
1 star
£22.95+ Free shipping with Amazon Prime