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Customer Review

on 28 October 2012
The authors offer some possible explanations of why some companies succeed and others founder in a highly readable book which is, at the same time, replete with their joint management experience. Some of the suggested guide lines to success seem obvious, the common sense implied in the book's title, yet they appear to be consistently overlooked by adherents of received wisdom. To that extent, this book is a challenge to the traditional manager. Those ready to accept the challenge may be surprised by how much they can learn from the eminently sensible ideas found on virtually every page of this lively contribution to management theory.
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Product Details

4.8 out of 5 stars