I read a well thumbed second hand copy of this book twenty years ago. At the time, even though it had been around for ages, much of the wisdom contained within its pages was up to date and relevant to advertising in the early nineties.
For reasons I can't remember, I took a copy of this book on holiday this year, and read it in a day. I couldn't believe how something written so long ago still held true in the age of internet and iPhones. A must buy, me thinks.