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Customer Review

on 21 September 2007
I read about HERD a few months ago ... and I immediately went out and and bought it. I must admit, I almost gave up after the first chapter or so ( a bit long and dry), but thank God I hung in there for WOW does it become fascinating after that !
If you are interested in marketing, business and publicity, get this book !

Elinor Barbier
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