The Go-To Expert is an excellent business book. If you want to be known as an expert at doing what you love doing, then this book is for you. It works well for people who sell their time for a living, but it can work for anyone who wants to be known as an expert.
The Go-To Expert reads very easily but is never patronising. There are absolute gold nuggets of information in every chapter that you will come back to and implement, and using these signposts The Go-To Expert takes you on a journey to becoming known as an expert.
Reading The Go-To Expert is like looking at your business through a polarising lens filter – everything you need to do to get where you want to go suddenly becomes clearer. And just by implementing the practical and easy to follow steps you can give your business the ‘wow’ factor. And there is a bonus too – the free workbook for anyone who needs reminding why they want to make money doing what they do.
Heather and Jon are experts, so they write with the cast iron credibility of people who already walked the walk. Not only that, they know their target market inside out, which is why you will find if you are a lawyer or an accountant that this book has been written especially for you. Thank you Heather Townsend and Jon Baker, I had high expectations of The Go-To Expert and I wasn’t disappointed!